So it’s all about the title of the book (Stupid)

So early on into the writing of the book I was speaking with a colleague and good friend whose acumen I respect tremendously. Robert Difazio (a contributor to the book) asked ‘so Kent, what’s the title of the book’ and I replied off the cuff, ‘when I was working in New York with Phil Ramone, it was all about the music.’ My friend Robert is a maven in digital analytics. Which made me think it might be a fine idea to delineate the marketing components that may be beneficial in elevating one’s music while influencing the metrics and the analytics.

I elaborate on arriving at the title of the book in the Preface (here). And Robert’s synopsis of analytics for artists’ can be found in Chapter 17.

The book will be available two weeks from today - Monday, February 13th.